Module 1: Your Sold-out Signature Service

Lesson 1: Ideal client

Over the shoulder tutorials:

  • Watch as I define an ideal client from scratch.

  • Watch as I review my past clients to define my ideal clients.

Case studies:

  • 3 examples of defined niches

  • Davey & Krista (Photographers)


  • Do I need to have a niche?

  • Does my ideal client need to be defined by their industry?

  • I’ve got two different niche clients, what should I do?


  • Ideal client worksheet

  • Past client deep dive worksheet